by Gina Brennan
May 07, 2024
National Nurses Week 2024 is May 6-12, a time to celebrate over five million registered nurses in America.
This year’s theme, “Nurses Make the Difference,” honors the incredible nursing professionals who embody the spirit of compassion and care in every healthcare setting. For healthcare associations, acknowledging these individuals and their widespread impact not only shows gratitude, but helps foster a positive culture within your organization. Here are three meaningful ways your association can celebrate National Nurses Week.
Highlight members through communications
Social media is a powerful tool that can help shine a spotlight on your members. Use your association’s professional network to feature success stories, showcase expertise through educational content, share testimonials from patients of colleagues, and spark conversation that celebrates your nursing professional members’ contributions to healthcare.
Additionally, if your association has a newsletter, consider a member spotlight section to show appreciation to the nursing professionals that play a vital role in your organization. Showcase their achievements and contributions and share them with your community of association professionals.
Offer wellness initiatives
Give back to nursing professionals by creating a culture of wellness where they can thrive. Consider setting up time this month for your organization to host events like wellness initiatives, health screenings, and fitness classes designed for nurses. Encourage mindfulness practices and healthy lifestyle choices. You may even consider inviting a guest speaker to offer your nursing professionals stress management techniques and solutions for maintaining a healthy work-life balance.
Send personalized appreciation notes and branded gifts
A simple yet effective way to show appreciation to your organization’s nursing professionals is by sending personalized appreciation notes to recognize their contributions. Consider pairing these notes with branded gifts like clothing, backpacks, and tumblers to show appreciation and promote a sense of connection and community amongst members. Branded gifts can also help promote your organization, and they will reinforce a sense of unity amongst your members.
As National Nurses Week continues, take the opportunity to honor and celebrate the impact that nursing professionals make within your organization and in the healthcare industry overall – not just this week, but throughout the entire year.
Gina Brennan is a Corporate Marketing Senior Coordinator at Smithbucklin, specializing in new business proposal writing and external marketing and communications efforts.
Gina Brennan
(she/her)
Corporate Marketing
Smithbucklin