Events
Events provide critical revenue, brand, and educational opportunities for associations, societies, and the communities they create and empower.
Shaping Organizational Values: Insights from Smithbucklin’s Values Launch
Smithbucklin launches new Values: Optimism, Ambition, Expertise, and Thoughtfulness.
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Open AI for Event Planners: Should You Leverage the Power or Proceed with Caution?
Associations should familiarize themselves with the capabilities and concerns of artificial intelligence (AI) to understand how it can enhance events and better serve members.
Four Ways to Boost Engagement for Your Healthcare Organization’s In-person Event
Learn about metrics and guidelines your organization can utilize to help drive meaningful engagement and participation for your organization’s next event.
Designing Events for Greater Connections
Your organization's packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here's how.
Your Association Career: Advice from Award-Winning Young Professionals
Hear from award-winning Smithbucklin employees about navigating and elevating your career in the association industry.
Five Tips for Your Attendees to Prepare for Conferences
Help your attendees prepare effectively, stay comfortable, and make the most of their conference experience.
Report Recommends Innovation in Event Design
New research is challenging meeting planners to make their events more personalized, inclusive, and playful.
Creating Empathetic Events
Use empathetic journey mapping to create a high-value attendee experience.
A Masterclass on Audience-Centered Design
Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee experiences.