Events
Events provide critical revenue, brand, and educational opportunities for associations, societies, and the communities they create and empower.
My Experience Starting a Career in Associations
Hear one employee’s experience in starting a career in associations at Smithbucklin.
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5 Event Takeaways from PCMA Convening Leaders
We can’t think of a better way to improve your event strategy than attending events yourself. Read five event takeaways from PCMA Convening Leaders.
Cross-team Collaboration — The Most Overlooked Event Strategy
Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.
Digital Strategies to Extend In-Person Events
Extend the value of events long after the last registered attendee has left through digital content, which can range from keynote recordings, panel sessions, or even networking events.
Smithbucklin Podcast: LGBTQIA+ Inclusivity for Associations
Why KPIs Are Key to Virtual and Hybrid Events
How to Engage Your Audience at Association Events
The competition for your participant’s attention at live events is fierce. Here are tips to make sure your attendees are fully engaged in your sessions instead of their phone screens.
5 More Ways to Prepare Your Events for the New Next
Here’s how to prepare your event for “the new next” and smoothly transition your attendees from a virtual setting back to an in-person experience.
A Memorable Virtual Experience Starts with Data
To ensure you are garnering the greatest return on your event investment and delivering the greatest value to your stakeholders, it is essential to start the planning process with research.