Events
Events provide critical revenue, brand, and educational opportunities for associations, societies, and the communities they create and empower.
Five Tips for Your Attendees to Prepare for Conferences
Help your attendees prepare effectively, stay comfortable, and make the most of their conference experience.
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Five Marketing Strategies to Increase Attendance at Your Next Event
Learn how to create a well-rounded marketing strategy that can enhance the attendee experience and significantly impact the success of your event.
What Young Professionals Want Out of In-Person Events
Understand what young professionals are looking to gain from your organization's in-person events.
Report Recommends Innovation in Event Design
New research is challenging meeting planners to make their events more personalized, inclusive, and playful.
Creating Empathetic Events
Use empathetic journey mapping to create a high-value attendee experience.
Smithbucklin Podcast: LGBTQIA+ Inclusivity for Associations
A Masterclass on Audience-Centered Design
Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee experiences.
New Event Strategies for a New World
Support Mental Health Needs at Your Next Event