Addressing member needs can increase membership value and engage members to drive growth in member acquisition and retention.
Is Your Association Ready to Offer Credentialing?
A strong understanding of your association’s membership, mixed with a willingness to play the long game, can lead to credentialing success.
Career Centers Fulfill Member Needs and Grow Revenue
Two Smithbucklin clients launched career centers with their members in mind, resulting in industry-specific hubs that support members in finding new opportunities.
Creative Ways to Thank Your Association’s Volunteers
Volunteer recognition is key for associations to maintain and grow their volunteer communities.
Women’s Group Advances Female Representation
Battery Council International’s (BCI) women’s group is quickly advancing the representation of women in the male-dominated battery industry.
Career Assessment Attracts New Members
The International Association of Business Communicators (IABC) developed an online career assessment that attracts new members and engages current members.
Canceled Convention Results in New Member Services
After a canceled convention, the Bank Insurance & Securities Association (BISA) provided its members with perks such as membership upgrades, networking opportunities, and more.
North American Association Goes Global
The Legal Marketing Association (LMA) recently expanded globally and now supports a fully functioning Europe Region – achieved in less than four months.
The Importance of Investing in Industry Intelligence
One association's decision to focus on industry intelligence and key data reports has resulted in a strong advantage against competitors.
New Products Fuel Membership Growth
To immediately address the critical needs of members, the Building Service Contractors Association International (BSCAI) rolled out several new virtual offerings and resources.