Addressing member needs can increase membership value and engage members to drive growth in member acquisition and retention.
The Importance of Investing in Industry Intelligence
One association's decision to focus on industry intelligence and key data reports has resulted in a strong advantage against competitors.
New Products Fuel Membership Growth
To immediately address the critical needs of members, the Building Service Contractors Association International (BSCAI) rolled out several new virtual offerings and resources.
Engaging a New Audience: ISTAT Rising Executives
International Society of Transport Aircraft Trading (ISTAT) worked in partnership with Smithbucklin to launch new opportunities to engage the next generation of industry leaders.
Association Awards Programs: Making Them a Win-Win
Rather than viewing awards as just an annual task to be completed, associations should think about their awards programs as an opportunity to increase awareness and reputation.
Pay Attention to Retention
You may not realize that there is a connection between member retention and engagement. Here are four suggestions for shoring up your organization’s retention game.
Add Member Value and Revenue Year-Round
Here are three ways to help your organization add member value and revenue year-round.
Equip Your Members for Content Success
Smithbucklin Podcast: Add Member Value and Revenue
Smithbucklin executive directors Guilherme Lopes and Chris Mundschenk, CAE talk through how their clients provided member value year-round and remained relevant.
Leveraging Partnerships to Boost Membership Value
Two Smithbucklin clients leveraged strategic partnerships to launch new programs in cost-effective and risk-averse ways. Here's how to know who to partner with — and why.