Privacy Policy

Effective Date: October 12, 2021

Smithbucklin, its affiliates, and its subsidiaries (collectively “Smithbucklin,” “us,” “we,” or “our”) are committed to protecting your privacy. This Privacy Policy (“Privacy Policy”) describes how we may use and collect information about you (“you,” “user”). 


This Privacy Policy applies to information we collect from you from (collectively, our “Interactions”):

  • Smithbucklin websites, mobile or web applications, and other digital or online services or offerings (collectively “Platforms”) that link, post, or reference this Privacy Policy;
  • Our interactions in the ordinary course of business (e.g., communications by phone, email, mobile/web applications, or in person as part of a business relationship; or when we interact with companies or organizations you work for).

California residents should review our California Privacy Notice for additional privacy rights and notices granted to California residents pursuant to the California Consumer Privacy Act of 2018.


Under this Privacy Policy, “Personal Information” means information that may identify you, including information that you provide or that we may generate as a result of our Interactions or during the performance of our services This Privacy Policy applies to all types of Personal Information as defined those laws that apply to you.  

Types of Personal Information We Collect

We collect and generate different types of Personal Information depending on our Interactions or your involvement with our services. The following describe various categories and sources of Personal Information we may collect and generate. 

  • Demographic and Contact Information: Demographic and contact information that you provide to us. For example, we may collect information such as your name, mailing address, email address, and telephone number.
  • Webforms and Requests: Information you submit to us through our online or interactive forms,  such as “contact us,” or  request you make for information about our services. 
  • Websites: Information such as your unique identifiers, preference information (e.g. marketing preferences), browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site, operating system, date/time stamp, and clickstream data and other pieces of information further described in Tracking Technologies.
  • Device Information: Device-specific information including Internet Protocol (IP) address, hardware model, operating system, unique device identifiers, and mobile network information.
  • Log Information: Usage details of our Platforms, including the address (or URL) where you came from before visiting us, which pages or features you visit or utilize, which browser you use, search terms you enter, and items you click on. We may also create usage statistics and monitor the traffic from your use or interaction with our Platforms. 
  • Internet Protocol (IP) Addresses: Internet protocol (IP) addresses are unique identifiers automatically assigned to each computer when logging onto the Internet. We generally collect IP address information from visitors using or interacting with our Platforms and we log them for system administration purposes. 
  • Social Media: Our Platforms may link to our pages or accounts on third party social media networks (“social media”) but our Platforms do not use social media plug-ins. If you choose to interact with us on social media, we may collect the information you publish or submit.
  • Forums and Blogs: Some Platforms may link to blogs or forums (“forums”) that may or may not be owned or operated by Smithbucklin. If you choose to participate in forums, we may collect the information you submit to the forums.  
  • Tracking Technologies: Our Platforms may incorporate tracking technologies to provide you with certain functionalities available within our Platforms. These tracking technologies, including those described below, may collect or generate Personal Information about you when you interact with us, but only if you decide to allow them in your Cookie Settings, or in you individual browser’s settings.  

Our Platforms may incorporate the following tracking technologies:

  • Cookies: Small files that are transferred to your device’s hard drive for a period of time to store user preferences and other types of information to help us provide you with certain features.
  • Web Beacons: Electronic images placed in the code of a webpage, application, or email that allow us to monitor things such as user activity and site traffic.
  • Tags: Pieces of code, or tags, which gather information about users. For example, tags are used on our websites to better understand online usage patterns and trends.  We may also use tags in our emails or newsletters to count how many of those messages are read. 
  • Widgets: Small components embedded within our Platforms which enable you to use certain functionalities.  
  • Google Analytics: Google Analytics uses cookies to collect data such as time of visit, website pages visited, time spent on each Smithbucklin website page, IP address, URL, and type of operating system. To learn more about how Google Analytics collects and processes Personal Information, please visit

How We Use Your Personal Information

We may use your Personal Information in the following ways: 

  • To manage business transactions/relationships: We may use your Personal Information to manage business transactions and relationships with you, the company you work(ed) for, or our client with whom you are affiliated.  This would also include using your Personal Information with respect to your application of employment and, if later employed at Smithbucklin, various aspects associated with such employment. 
  • To respond to your inquiries and provide requested information: If you send us or our clients’ questions, make an inquiry or request, or ask for certain information, we may use your Personal Information to respond to you. 
  • To send you information about our company and our services: We may use your Personal Information to provide you with information about us and our services, to send you marketing communications, or to enable you to participate in surveys or questionnaires.
  • To improve the Services and user experience: We may use your Personal Information to gather and create statistics regarding our Platforms to better understand our users, personalize users’ experiences and interactions with us, and improve the content and performance of our Platforms.
  • To comply with applicable laws and our legal obligations: We may use your Personal Information to comply with applicable laws, regulations, industry codes of conduct, and Smithbucklin’s internal policies and procedures.  
  • Other uses: Where permitted by law, we may also enhance or combine information about you, including your Personal Information, with information about you that we obtain from third parties for the same purposes described in this Privacy Policy.

We do not sell, rent, or lease any information obtained through our Platforms to third parties.

If you live in certain jurisdictions (including but not limited to the European Union), we may not process your Personal Information for some of the above purposes unless you first provide us with your consent to do so.

Legal Basis for Processing Your Personal Information

Smithbucklin will only use or process your Personal Information if the use or processing is permitted by applicable privacy laws in your jurisdiction. This is sometimes referred to as having a “legal basis” to use or process your Personal Information. The legal basis Smithbucklin may rely on to process your Personal Information may include:

  • Performance of a Contract: For example, to carry out our contractual obligations with you or your institution pursuant to a consulting, professional services, or other type of contract to supply goods or services. 
  • Legal Obligations: For example, some countries have transparency requirements regarding interactions with healthcare professionals, or requirements to provide information to authorities in case of adverse events or medical incidents related to the performance of our services.
  • Consent: For example, if you opt-in to receive marketing communications from us or expressly provide your consent for us to process your Personal Information. In the event you provide your consent, you may also withdraw your consent when permitted by applicable law, if you contact us. 
  • Legitimate Interests: This may include, for example, managing, operating, maintaining, and securing our websites, network systems, and other assets; providing you with features and functionalities for our Interactions; and other business communications. 


  • Links to Third-Party Websites: As a resource to our users, we may provide links to other unaffiliated websites or services within our Interactions. If you choose to visit such third-party websites or services, please note that any information you submit to them is not subject to this Privacy Policy. 
  • Smithbucklin Affiliates and Subsidiaries: Smithbucklin is a national company and it shares Personal Information with its affiliates and subsidiaries for the purposes described in this Privacy Policy. For more information about Smithbucklin’s affiliates and subsidiaries, please contact us.
  • Service Providers: We may share your Personal Information with third party service providers that we hire to help us administer and provide our services to you or our clients with whom you may be affiliated. These third parties are required to treat your Personal Information in accordance with appropriate contractual and legal privacy and security requirements. 
  • Embedded Videos: We may provide embedded videos on our Services that are hosted by third party video providers, such as YouTube (Google). If you click “play” on a video embedded within the Services, the third-party video provider may place tracking technologies on our Service, for example to remember where you left off in the video. Depending on where you live, we may be required to obtain your consent before this type of tracking technology is used. If you are unsure whether or not you provided your consent to such tracking technology, you can always review and adjust your Cookie Settings or your individual browser’s settings. 


In certain circumstances, local privacy laws may give you rights with respect to your Personal Information, as described in more detail below. You may exercise your rights by accessing your user account or profile when using certain of our Services. You can also exercise your rights by contacting us.

We will handle any request to exercise your rights in accordance with applicable law, but please note that these rights may not be absolute and a request may be denied   in accordance with applicable privacy laws. Also, depending on the circumstances and where you are located, not all of the below rights may be available to you.

Your rights with respect to your Personal Information may include the following:

  • Withdraw Consent: If we use or share your Personal Information based on your consent, you may withdraw your consent at any time. Note that withdrawal of your consent will not affect the lawfulness of our uses or sharing of your Personal Information before you withdraw your consent.
  • Access: You may request access to or copies of your Personal Information. You may also request what types of Personal Information we have, the purposes for which we process it, and who has received access to your Personal Information. 
  • Correction and Deletion: You may request that we correct your Personal Information if you think it is inaccurate or incomplete. You can also request that we erase or delete your Personal Information in certain circumstances. 
  • Restrict Processing: You may request that we restrict the processing of certain Personal Information.
  • Data Portability: You may request that we provide you with your Personal Information that we obtained from you, and you can ask us to provide it to another entity. 
  • Object: You may have the right to object to our processing of your Personal Information for certain purposes. 
  • Lodge a Complaint: If you believe we are using, disclosing, or otherwise processing your Personal Information in a way that is not in accordance with applicable law, you can lodge a complaint with the relevant data protection authority in your country.


Our Platforms are not directed to children under the age of 13, and we do not knowingly collect Personal Information via online Services from children under the age of 13. If you think that we have collected Personal Information via an online Service from a child under the age of 13, please contact us.


We have reasonable and appropriate security measures in place to protect against the loss, misuse, and alteration of any Personal Information we receive about you. We maintain reasonable security standards to protect the Personal Information that we maintain. We cannot, however, guarantee the safety of your Personal Information. If you have any questions about the security of your Personal Information, please contact us.

Do Not Track

Certain laws require us to indicate whether we honor “Do Not Track” settings in your browser concerning targeted advertising. As of the effective date of this Privacy Policy, an industry standard has not yet been established on how to respond to these signals, and therefore Smithbucklin does not currently respond to such signals. Instead, we adhere to the standards set out in this Privacy Policy. If you have any questions, please contact us.

Data Retention

We will retain your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Policy, or for as long as we are legally required to retain it. If you have questions about applicable retention periods, please contact us.

How to Submit a Complaint

Smithbucklin respects your privacy and is committed to ensuring that complaints and disputes concerning Smithbucklin's privacy practices are investigated and resolved. Smithbucklin’s process for receiving and resolving complaints is as follows: If an individual submits a privacy-related concern to Smithbucklin, it will be investigated by Smithbucklin.

Privacy questions or complaints may be submitted to Smithbucklin by contacting us by e-mail, telephone, or mail.

Changes to this Privacy Policy

We may periodically update this Privacy Policy, so please check this Privacy Policy from time to time for such updates. . In the event that we use your Personal Information for other purposes not specified in this Privacy Policy, we will notify you. 

Contact Us

If you have questions or concerns about this Privacy Policy, our information practices, or any other aspect of the privacy and security of your Personal Information, please contact us at or 312.464.6100.