Areas of Expertise
  • Brand positioning
  • Crisis and reputation management
  • Data-driven marketing

Karen Saverino She/Her

Chief Marketing Officer

Karen Saverino leads Smithbucklin’s Corporate Marketing and Business Development teams, helping the company tell our story, connect with clients and highlight the results organizations achieve. She aligns marketing, communications and growth efforts and shapes brand strategy.

Before joining Smithbucklin in 2023, Karen served as global head of marketing and communications for Accenture’s Talent & Organization practice, where she led marketing and communications for a 27,000-person global team.

Earlier in her career, Karen served as executive vice president at Metropolitan group, a strategic communications agency focused on social purpose organizations. She also founded Eightfold Strategy, a marketing and communications firm serving nonprofits, associations and government clients.

Karen holds a bachelor’s degree in English from Notre Dame of Maryland University. She is certified in health and wellness coaching and behavioral sciences from Georgetown University.

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