Areas of Expertise
  • Event strategy
  • Event execution at scale
  • Client partnership and solutions development

Laura Werfelmann She/Her

Director, Event Services

Laura Werfelmann oversees Smithbucklin client events that range from 400 to 8,500 attendees. She leads the teams responsible for executing these events, ensuring they meet client goals while delivering high-quality attendee experiences.

Laura supports clients across industries, focusing on building meaningful relationships and leading collaborative discussions to identify the best solutions. Prior to joining Smithbucklin, Laura spent your years producing corporate events at Meetings & Incentives Worldwide, adding to her 15+ years of experience in the events industry.

Laura holds a Bachelor of Arts in Consumer Affairs and Business and Communications from the University of Wisconsin-Madison.

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Articles Written by Laura

Three men and a woman standing and talking.
Reports
The Evolving Value of Events
New research reveals why professionals attend in-person events and how associations can design experiences deliver lasting impact.
Trusted Experience

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