Areas of Expertise
  • Non-dues revenue strategies
  • CRM/AI leverage in sales and performance management
  • Incentive Compensation Design

Tom Myers He/Him

Senior Vice President, Advertising, Sponsorship & Exhibit Sales

Tom Myers helps clients grow revenue through advertising, sponsorship and exhibit sales, leading efforts that build relationships with sponsors and industry organizations.

Since joining Smithbucklin in 2012, Tom has improved how sponsorship and exhibit sales programs run. He introduced forecasting tools and performance metrics that give clients a better view of sales activity and support revenue planning.

Before joining Smithbucklin, Tom founded CI Group LLC, a consulting firm advising retail organizations on sales strategy and account management. Earlier in his career, he served as vice president of worldwide sales and service delivery at SEI LLC.

Tom holds a Bachelor of Science in Electrical Engineering from North Dakota State University and a Master of Business Administration from the University of Chicago Booth School of Business.

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Articles Written by Tom

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Articles
Trust Is Your Strongest Sales Asset: How Associations Can Turn Member Confidence into Sponsor Value
High member trust makes association events powerful sponsor platforms when sales focus on credible engagement, not just visibility.
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