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IBIE 2025: How a New Sales Strategy Increased Exhibit Revenue by $3.9 Million

The International Baking Industry Exposition (IBIE) is the largest trade show serving the global baking industry in the Western Hemisphere, drawing 20,000 attendees.

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Brand Experience: Considerations for Association Leaders

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IBIE 2025: How a New Sales Strategy Increased Exhibit Revenue by $3.9 Million
IBIE 2025: How a New Sales Strategy Increased Exhibit Revenue by $3.9 Million

IBIE revamped sales strategy and outreach with Smithbucklin growing exhibitors boosting international participation and delivering record 2025...

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Positive Deviance: How Association Boards Can Pivot from Risk Avoidance to Intelligent Failure
Positive Deviance: How Association Boards Can Pivot from Risk Avoidance to Intelligent Failure

Boards stagnate when they avoid risk; embracing intelligent failure and learning from outliers enables experimentation, insight and adaptive...

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Maximizing Board Focus: Creating Space for Strategy
Maximizing Board Focus: Creating Space for Strategy

Boards can prioritize strategy over operations with clear plans, strong onboarding and focused agendas that guide decisions and strengthen mission...

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