Association Communications and Decision-Making
Presented by Smithbucklin
Join us for a new series, exclusively for Smithbucklin clients, to hear insights, experiences, and lessons learned on a broad range of timely topics for the associations, societies, and the communities we serve.
With increasing frequency, associations and professional societies are facing decisions about whether to publicly comment on current events and policies, both within and beyond the industries, fields, and professions they represent.
These situations are complex. Every organization has the responsibility to make their own decisions about whether or not to take action based on its mission, values, beliefs, and constituents. Rarely is there a clear right or wrong answer. Still, there is value in thinking through issues and strategic communications in advance as a preparedness tool, rather than reacting or responding to a particular event.
This live virtual event featured a panel of Smithbucklin executives sharing their experiences and approaches in navigating conversations and decisions with their boards about whether to publicly address an issue that has or could result in controversy with its stakeholders.
We hope these experiences with our client organizations will strengthen the ability of your organization to talk through issues, make decisions, and communicate with clarity and conviction in the face of future external events and issues.
Register now to view the recording of this event
Download the attendee handout to take notes during your viewing.
Meghan Carey, CAE
Executive Director, National Society of Genetic Counselors
Vice President, Strategic Communications, Smithbucklin
Executive Director, Apra
Head of Diversity, Equity, and Inclusion, Smithbucklin
Dale West, CAE
Executive Director, The Commission on Accreditation of Athletic Training Education