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Redesigning for Results: NDA’s Event Transformation

NDA transformed its annual event with hands-on experiences that set a new standard for industry engagement.

New Energy, Stronger Voices: How NAMSS Reinvigorated Its Conference Experience

NAMSS refreshed its annual conference with member-driven changes, leading to a 20% increase in attendance.

The Evolving Value of Events

New research reveals why professionals attend in-person events—and how associations can design experiences deliver lasting impact.

Shaping Organizational Values: Insights from Smithbucklin’s Values Launch

Smithbucklin launches new Values: Optimism, Ambition, Expertise, and Thoughtfulness.

Open AI for Event Planners: Should You Leverage the Power or Proceed with Caution?

Associations should understand AI's capabilities and risks to enhance events and better serve members.

Four Ways to Boost Engagement for Your Healthcare Organization’s In-person Event

Learn which metrics and guidelines can drive meaningful engagement at your organization's next event.

Designing Events for Greater Connections

Your organization's packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to...

Your Association Career: Advice from Award-Winning Young Professionals

Hear from award-winning Smithbucklin employees about navigating and elevating your career in the association industry.

Five Tips for Your Attendees to Prepare for Conferences

Help your attendees prepare effectively, stay comfortable, and make the most of their conference experience.