Facility services professionals play a key role in keeping buildings clean, safe, and running smoothly. From offices to schools to healthcare facilities, their work touches millions of people every day. But for years, there wasn’t a consistent way to recognize the skills and experience required to do the job well. The Building Service Contractors Association International (BSCAI) wanted to change that.

With more than 1,000 member companies across the U.S. and 15 other countries, BSCAI recognized the need for a stronger, more consistent approach to professional development. With Smithbucklin, BSCAI set out to update, modernize, and expand its certification programs—raising industry awareness while providing professionals meaningful ways to advance their careers.

The Opportunity

Facility services is a specialized field, and much of the work happens behind the scenes. Because customers often hire or source commercial cleaning companies through a Request for Proposal (RFP) and bidding processes, many firms can appear similar on paper. Without clear differentiators, customers may focus primarily on price, reducing a vital service to a commodity.

BSCAI saw an opportunity to help members stand out in the marketplace while also equipping professionals with tools to deepen their knowledge, earn recognition, and grow in their roles.

What We Did Together

We updated and modernized existing certifications and launched new programs tailored to the realities of the field. By aligning certifications with the practical knowledge needed at each career stage, BSCAI established a clear path for professionals in the industry.

Together, we launched a refreshed set of certifications, including:

• Certified Building Service Executive (CBSE): For executive leaders who oversee operations and drive strategy.

• Registered Building Service Manager (RBSM): For managers who run daily operations and teams focused on building capable managers who run day-to-day operations.

• Registered Building Supply Professional (RBSP): For vendors and suppliers serving the industry.

• Certified Site Supervisor (CSS): For site leaders skilled in operations, safety, customer service, and team management.

The Results

• 250% growth in revenue. These designations helped members stand out in a crowded market and generated new revenue for BSCAI, driving gains in membership, professional development, event attendance, and overall member engagement.

• A stronger reputation for the industry. BSCAI’s certifications now serve as benchmarks of professionalism and capability for individuals, member companies, and customers.

• Clearer career paths. Many member companies use the programs to train staff, identify future leaders, reward achievements, and showcase the opportunities for a rewarding career in facility services.

Why It Worked

BSCAI recognized that investing in people is one of the most powerful ways to strengthen an industry. The work continues, but the impact is clear: high-quality training, meaningful recognition, and a professional community that is stronger and more engaged than ever. As the facility services landscape evolves, BSCAI is well-positioned to support the people who keep our spaces safe and functional.

Meet the Author

Christopher Mundschenk

Executive Director
Association Management
Smithbucklin