The National Association of Medical Staff Services refreshed its annual conference with member-driven changes, leading to a 20% increase in...
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New research reveals what drives professionals to attend in-person events—and how associations can design experiences that build trust,...
Learn about metrics and guidelines your organization can utilize to help drive meaningful engagement and participation for your...
SIGGRAPH, a Smithbucklin client, celebrated its 50th conference in 2023. Read more for tips on how to celebrate a milestone anniversary...
Learn about four ways to create infographics that will boost engagement with your promotional content and attendance at your next event.
New research is challenging meeting planners to make their events more personalized, inclusive, and playful.
Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee...
Some professions, careers, and industries are more strenuous than others – especially when it comes to events in the association world....
Hear one employee’s experience in starting a career in associations at Smithbucklin.