Smithbucklin and 360 Live Media selected by NPE: The Plastics Show for exhibitor acquisition and servicing, attendee marketing, and media planning
Aug. 18, 2022
Washington, D.C. – Smithbucklin and 360 Live Media announced today they were chosen by the Plastics Industry Association (PLASTICS) as a partner to help grow and evolve NPE: The Plastics Show. As the flagship global event for the plastics industry, this seven-year partnership will build upon its storied success and reputation.
Tradeshows are being reimagined and modernized in the post-pandemic era to blend the changing needs of an in-person marketplace with the desire for an efficient business environment and an immersive and compelling human experience that can only be accomplished in person. The leadership team of PLASTICS recognizes the power of its trade show franchise and has entrusted Smithbucklin and 360 Live Media as partners to help take the show to the next level over the upcoming two show cycles starting with NPE2024 through NPE2027.
“360 Live Media thrives on working with the most ambitious teams in our space,” said Jack Macleod, President of 360 Live Media. “We look forward to leveraging the full heft of our combined sales and marketing teams to drive results for NPE2024, NPE2027, and PLASTICS.
“We want the best in the business working on NPE,” said Glenn Anderson, Chief Operations Officer at PLASTICS. “We talked to a lot of groups, and it was clear that Smithbucklin and 360 Live Media bring the right combination of successful association experience and events expertise to the table.”
By combining trade show sales, exhibitor service, attendee marketing, media planning, creative design, and overall strategy support with one unified partner, PLASTICS will achieve the best possible results from the integration of Smithbucklin and 360 Live Media with the members of the NPE event team.
“Smithbucklin is thrilled to welcome NPE: The Plastics Show to our portfolio of exhibit sales clients,” said Tom Myers, Senior Vice President, Sales Services, Smithbucklin. “Now more than ever, ROI is at the top of the list for exhibitors, attendees, sponsors, and show organizers. Our proven approach to creating highly-customized sales strategies will deliver results for NPE: The Plastics Show, help show partners achieve their sales and marketing objectives, and enhance the overall attendee experience.”
About Smithbucklin
Smithbucklin empowers associations, societies, and communities to enrich and move industries, fields, and professions forward. Working together, we help organizations reimagine solutions to nurture growth, advance missions, and achieve lasting impact. From complete association management solutions, to a full array of expert capabilities, to staff resources propelled by talent, versatility and positive energy, we strive to amplify our clients’ causes. www.smithbucklin.com
About 360 Live Media
360 Live Media, a Smithbucklin-owned company, is a strategy, marketing and design agency that helps organizations maximize their impact and advance their mission. We drive tangible business results by helping organizations modernize their approach to events, membership, and revenue. A client-first culture and some of the best team members in the business have crafted winning strategies to every industry sector and delivered unparalleled successes. www.360livemedia.com
About Plastics Industry Association
The Plastics Industry Association (PLASTICS) is the only organization that supports the entire plastics supply chain, representing nearly one million workers in the $395 billion U.S. industry. Since 1937, PLASTICS has been working to make its members and the industry more globally competitive while advancing recycling and sustainability. To learn more about PLASTICS’ education initiatives, industry-leading insights and events, networking opportunities, policy advocacy, and the largest plastics trade show in the Americas, NPE: The Plastics Show, visit us at www.plasticsindustry.org or This Is PLASTICS.
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Ande Leslie
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