by Madeline Mohatt
November 30, 2022
If the proliferation of Mariah Carey songs taking over AUX cords everywhere wasn’t already evident enough, the holiday season is upon us. In the spirit of giving, we’d like to present you with a wish list of marketing platforms and programs that’ll help your association sleigh the work day.
Adobe Experience Cloud
Adobe Experience Cloud delivers in a way that would give Santa a run for his money. Seriously. Through the combination of Adobe Advertising Cloud, Analytics Cloud, Audience Manager, and more, this stack helps carry consistent and compelling experiences across all customer channels.
Brojure
Beat the revision-process blues by using Brojure. This storytelling software gives you a place to design, dissect, and deliver captivating content – without any help from your graphic arts department. Kiss static PDFs goodbye and say hello to a feature-packed platform that allows you to edit published pieces wherever, whenever.
Canva
Pictures have the power to bring joy to the World Wide Web, so make your site and/or social media channels more engaging by sharing vibrant visuals straight from Canva. Canva serves as a convenient and cost-effective alternative from other digital design tools, like Photoshop and Illustrator, as it houses a plethora of plug-and-go templates. From its fancy font selection to its limitless library of animations, this online interface makes it simple to cook up eye-catching content in minutes.
Constant Contact
Look, the proof is in the pudding – email marketing is more cost-effective than most other promotional channels. And for that reason alone, we can assume that it’s here to stay for awhile. Fortunately, modern automation tools, like Constant Contact, make it easier than ever to construct click-worthy email campaigns. Constant Contact comes along with countless capabilities for marketers, ranging from report analysis to customer segmentation. There are many other email platforms that offer similar capabilities and are worth considering if Constant Contact isn’t the right fit.
Gather Voices
While a picture may be worth a thousand words, Forrester Research suggests a minute-long video equates to 1.8 million words. Deliver your message in an easy-to-digest format through the utilization of Gather Voices. This association-focused forum enables industry pros, like you, to create community-driven video content at scale. Thanks to its flood of features, you can capture, edit, and publish an entire campaign in one setting.
Of course, no gift guide would be complete without a few stocking stuffer ideas. Deck the halls (or your web browser) with these digital delights…
- Check My Links
- ColorPick Eyedropper
- Grammarly
- Headline Studio
- Lorem Ipsum Generator
- Site Palette
- Web Developer
- Window Resizer
- WhatFont
- Wordtune
Madeline Mohatt is in Marketing and Communication Services at Smithbucklin.
Madeline Mohatt
(she/her)
Marketing &
Communications Services
Smithbucklin