The Evolving Value of Events
New research reveals what drives professionals to attend in-person events—and how associations can design experiences that build trust, spark connection, and deliver lasting impact.
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Four Ways to Boost Engagement for Your Healthcare Organization’s In-person Event
Learn about metrics and guidelines your organization can utilize to help drive meaningful engagement and participation for your organization’s next event.
Five Tips for Celebrating a Milestone Conference
SIGGRAPH, a Smithbucklin client, celebrated its 50th conference in 2023. Read more for tips on how to celebrate a milestone anniversary for your organization.
Boost Engagement and Attendance with Effective Infographics
Learn about four ways to create infographics that will boost engagement with your promotional content and attendance at your next event.
Report Recommends Innovation in Event Design
New research is challenging meeting planners to make their events more personalized, inclusive, and playful.
A Masterclass on Audience-Centered Design
Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee experiences.
Support Mental Health Needs at Your Next Event
My Experience Starting a Career in Associations
Hear one employee’s experience in starting a career in associations at Smithbucklin.
Cross-team Collaboration — The Most Overlooked Event Strategy
Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.