NAMSS refreshed its annual conference with member-driven changes, leading to a 20% increase in attendance.
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New research reveals why professionals attend in-person events—and how associations can design experiences deliver lasting impact.
Learn which metrics and guidelines can drive meaningful engagement at your organization's next event.
SIGGRAPH, a Smithbucklin client, celebrated its 50th conference in 2023. Read more for tips on how to celebrate a milestone anniversary...
Learn about four ways to create infographics that will boost engagement with your promotional content and attendance at your next event.
Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.
Five Smithbucklin executive directors reflect on the past 18 months and share their most valuable takeaways and how they will carry the lessons...