Smithbucklin | Association Professional Services & Management

Identifying Engaged Members: A Systematic Approach

The most engaged members are those who renew year after year, refer others, and view their membership as an invaluable resource. But how does an association identify and measure member engagement?

Why KPIs Are Key to Virtual and Hybrid Events

Improving your events and delivering return on investment (ROI) will help increase the value of events to your organization. With this in mind, it’s important for associations to understand...

A Memorable Virtual Experience Starts with Data

To ensure you are garnering the greatest return on your event investment and delivering the greatest value to your stakeholders, it is essential to start the planning process with research.

The Importance of Investing in Industry Intelligence

One association's decision to focus on industry intelligence and key data reports has resulted in a strong advantage against competitors.

Forming and Launching a New Initiative in the Security & Safety Industry

Collaboration can lead to great things – especially successful global initiatives. Inventures collaborated with multiple companies to produce the Open Security & Safety Alliance (OSSA).