New research is challenging meeting planners to make their events more personalized, inclusive, and playful.

Making sure your marketing approach is aligned with your web presence, starts with looking at your association’s integrated content strategy.

Here’s how to prepare your event for “the new next” and smoothly transition your attendees from a virtual setting back to an in-person experience.

Conferences are ideal sources of content that can be leveraged before, during, and after an event. Here are a few ways to maximize your association’s conference for content creation.