Smithbucklin | Association Professional Services & Management

Designing Events for Greater Connections

Your organization's packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here's how.

Creating Empathetic Events

Use empathetic journey mapping to create a high-value attendee experience.

A Masterclass on Audience-Centered Design

Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee experiences.

Cross-team Collaboration — The Most Overlooked Event Strategy

Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.

Prioritizing Accessibility within Your Association

Associations have a responsibility to make sure they are accessible to people with disabilities – here's how to maximize accessibility within your organization.

Why Choose Hybrid?

Some associations are considering hybrid events for a variety of reasons. Operating a hybrid event means running two separate events at the same time, so consider what your audience really needs.

How to Build an Event Crystal Ball

The world of events is ever-changing. Here are four tips to help prepare and strategize for the unpredictable future of events.

29 Accessibility Measures to Make Your Event More Inclusive

Deliberate accessibility measures are essential to in-person events. Here's how to make sure your event accommodates all attendees' needs.

Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.