Your Association Career: Advice from Award-Winning Young Professionals
Hear from award-winning Smithbucklin employees about navigating and elevating your career in the association industry.
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Report Recommends Innovation in Event Design
New research is challenging meeting planners to make their events more personalized, inclusive, and playful.
Creating Empathetic Events
Use empathetic journey mapping to create a high-value attendee experience.
A Masterclass on Audience-Centered Design
Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee experiences.
New Event Strategies for a New World
How to Engage Your Audience at Association Events
The competition for your participant’s attention at live events is fierce. Here are tips to make sure your attendees are fully engaged in your sessions instead of their phone screens.
5 More Ways to Prepare Your Events for the New Next
Here’s how to prepare your event for “the new next” and smoothly transition your attendees from a virtual setting back to an in-person experience.
Online, In-Person — Why Not Both?
In the wake of COVID-19, associations made a quick shift to virtual events. Here’s how we helped our clients navigate and what associations can expect to see with hybrid events.
3 Mega Event Trends for Associations
Here are three mega event trends associations should keep an eye on in 2022 to remain relevant in a fast-evolving world.