SmithBucklin Content - event professionals

Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design.

Smithbucklin Podcast: The Return of In-Person Events

In this episode, we talk with Carol McGury, EVP of Smithbucklin's Event & Education Services, about what associations need to know about hybrid and omni-channel events.

New In-Person Event Recharges Aviation Industry

The International Society of Transport Aircraft Trading (ISTAT) Miami Conclave event exceeded expectations and reconnected with its members in a safe environment.

Online, In-Person — Why Not Both?

In the wake of COVID-19, associations made a quick shift to virtual events. Here’s how we helped our clients navigate and what associations can expect to see with hybrid events.