Smithbucklin | Association Professional Services & Management

Your Association Career: Advice from Award-Winning Young Professionals

Hear from award-winning Smithbucklin employees about navigating and elevating your career in the association industry.

Report Recommends Innovation in Event Design

New research is challenging meeting planners to make their events more personalized, inclusive, and playful.

Creating Empathetic Events

Use empathetic journey mapping to create a high-value attendee experience.

A Masterclass on Audience-Centered Design

Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee experiences.

How to Engage Your Audience at Association Events

The competition for your participant’s attention at live events is fierce. Here are tips to make sure your attendees are fully engaged in your sessions instead of their phone screens.

5 More Ways to Prepare Your Events for the New Next

Here’s how to prepare your event for “the new next” and smoothly transition your attendees from a virtual setting back to an in-person experience.

How to Build an Event Crystal Ball

The world of events is ever-changing. Here are four tips to help prepare and strategize for the unpredictable future of events.

Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design.