The Evolving Value of Events
New research reveals what drives professionals to attend in-person events—and how associations can design experiences that build trust, spark connection, and deliver lasting impact.
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Four Ways to Boost Engagement for Your Healthcare Organization’s In-person Event
Learn about metrics and guidelines your organization can utilize to help drive meaningful engagement and participation for your organization’s next event.
Designing Events for Greater Connections
Your organization's packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here's how.
Report Recommends Innovation in Event Design
New research is challenging meeting planners to make their events more personalized, inclusive, and playful.
Creating Empathetic Events
Use empathetic journey mapping to create a high-value attendee experience.
Cross-team Collaboration — The Most Overlooked Event Strategy
Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.
Digital Strategies to Extend In-Person Events
Extend the value of events long after the last registered attendee has left through digital content, which can range from keynote recordings, panel sessions, or even networking events.
Why KPIs Are Key to Virtual and Hybrid Events
How to Engage Your Audience at Association Events
The competition for your participant’s attention at live events is fierce. Here are tips to make sure your attendees are fully engaged in your sessions instead of their phone screens.