by Annie Davidson
March 13, 2024
March is Women’s History Month – a time to celebrate women’s achievements, educate and raise awareness for women’s equality, and take action to accelerate gender parity. As association leaders, it is important to ensure that women in your organization are receiving the credit and recognition for their contributions that they deserve – not only during the month of March, but throughout the entire year. Consider the following information for simple yet meaningful ideas you can start acting on today.
Ensure the ideas of women are being heard
Fostering a culture where women can contribute to discussions without interruption is an important component of making sure that women are respected throughout your organization. As board members and volunteers, it is important to lead by example. Take note of your own behavior and try to avoid speaking over female colleagues. If you see others interrupting a female colleague’s ideas, make a point to circle back and give her space to finish. Chime in with your agreement on good ideas and use the woman’s name to remind others of where these ideas came from.
Avoid the “likability penalty”
Women face a double standard, referred to as the “likability penalty,” in which qualities such as assertiveness are framed as negative when displayed by women, though they tend to be celebrated in male leaders. Confidence, assertiveness, and persistence are all reframed in an unfavorable light. To cultivate an inclusive culture, it is important that you don’t force women in your organization to choose between being liked and being respected. Take the time to examine the language you use, your own biases, and whether you would react differently to a male colleague displaying the same behavior.
Be a cheerleader
Research shows that imposter syndrome is widespread and disproportionately affects women and other marginalized groups who are less likely to see others who look like them in leadership roles. Aside from taking steps to create diversity within your board, actively work to boost the confidence of women in your organization by recognizing their accomplishments, whether that is through a shoutout at your board meeting, delivering a “thank you” card, or sending them an email. If you see a female colleague doubting herself in any aspect of her role, take the opportunity to provide encouragement and remind her of her accomplishments and skills.
The practices we highlight during Women’s History Month hold significant value that should be integrated into daily organizational practices. It is crucial to actively support and advocate for women within your organization beyond just this designated month to harness and advance a culture of respect within your organization.
Annie Davidson is in Corporate Marketing at Smithbucklin.
Annie Davidson
(she/her)
Corporate Marketing
Smithbucklin