In this episode, we talk with Smithbucklin Senior Director of Creative Services, Bill Wargo, about how association brand strategy is developed and why creative design is so critical.

The Print Services and Distribution Association (PSDA) underwent a rebrand to Brand Chain, accomplished through extensive research, a strong brand identity, and a well-planned brand launch.

A logo is much more than a symbol or icon; it is the visual form of an organization’s brand. An effective logo should evoke an understanding and recognition. 

Now is the time for associations to rethink what it means to be a member and create new ways for young professionals to engage. Here are five changes to consider.

Rather than viewing awards as just an annual task to be completed, associations should think about their awards programs as an opportunity to increase awareness and reputation.