How can you evaluate if your association is realizing a return on investment (ROI) on video campaigns and demonstrate the value they add to your campaign goals?

Content is the essence of the value that associations provide to their members. And in a time of change, it’s important to expand how content is perceived. 

The brand you establish for your organization’s content should be clear, catchy, and memorable—and it should be applied consistently. 

Here are three other ways to measure the value of content to help justify your organization’s investment.