SmithBucklin Content - event design

Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design.

Smithbucklin Podcast: The Return of In-Person Events

In this episode, we talk with Carol McGury, EVP of Smithbucklin's Event & Education Services, about what associations need to know about hybrid and omni-channel events.

Online, In-Person — Why Not Both?

In the wake of COVID-19, associations made a quick shift to virtual events. Here’s how we helped our clients navigate and what associations can expect to see with hybrid events.

Increase Interactivity at Events with Customized Agendas

The Vacation Rental Management Association (VRMA) worked with Smithbucklin to implement changes to a virtual conference that made the event more interactive, dynamic, and collaborative.

Why Choose Hybrid?

Some associations are considering hybrid events for a variety of reasons. Operating a hybrid event means running two separate events at the same time, so consider what your audience really needs.

Questions to Consider Before Hosting In-Person Events

With the recent availability of COVID-19 vaccines, the return of in-person events in 2021 may not be that far off. Now, the question is, “Is your organization ready?”

Taking a Design Approach to Virtual Events

Carol McGury discusses virtual experiences and the new Smithbucklin VXP℠ process with Michelle Russell, editor in chief of Convene magazine.