Smithbucklin - event design

Online, In-Person — Why Not Both?

In the wake of COVID-19, associations made a quick shift to virtual events. Here’s how we helped our clients navigate and what associations can expect to see with hybrid events.

Why Choose Hybrid?

Some associations are considering hybrid events for a variety of reasons. Operating a hybrid event means running two separate events at the same time, so consider what your audience really needs.

How to Build an Event Crystal Ball

The world of events is ever-changing. Here are four tips to help prepare and strategize for the unpredictable future of events.

29 Accessibility Measures to Make Your Event More Inclusive

Deliberate accessibility measures are essential to in-person events. Here's how to make sure your event accommodates all attendees' needs.

Prioritizing Accessibility within Your Association

Associations have a responsibility to make sure they are accessible to people with disabilities – here's how to maximize accessibility within your organization.

Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design.

Smithbucklin Podcast: The Return of In-Person Events

In this episode, we talk with Carol McGury, EVP of Smithbucklin's Event & Education Services, about what associations need to know about hybrid and omni-channel events.

Increase Interactivity at Events with Customized Agendas

The Vacation Rental Management Association (VRMA) worked with Smithbucklin to implement changes to a virtual conference that made the event more interactive, dynamic, and collaborative.