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Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

Varying Content to Augment Engagement

Video is a dynamic visual element that can increase engagement on any platform. The National Paper Trade Association (NPTA) utilized video to successfully increase views on its content platform.

Forming and Launching a New Initiative in the Security & Safety Industry

Collaboration can lead to great things – especially successful global initiatives. Inventures collaborated with multiple companies to produce the Open Security & Safety Alliance (OSSA).

The Importance of Your Association’s Social Media Voice

It's important to cultivate an identifiable voice on social media that's specific to your brand. Here's how National Paper Trade Association (NPTA) developed a unique voice.

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design.

5 Reasons Every Association Needs a Graphic Designer

Graphic designers play a vital role for associations. Here are five reasons you should have a graphic designer on your team.

Your Guide to Choosing an App for Your Next Event

It's important to select the right mobile app to enhance an event. Here are the key features you should look for in a post-pandemic event app.

Skills Every Association Professional Should Have

The skillsets needed for association professionals to succeed in furthering the missions of organizations have changed. Here are five skills that are crucial for association professionals.

Smithbucklin Podcast: The Return of In-Person Events

In this episode, we talk with Carol McGury, EVP of Smithbucklin's Event & Education Services, about what associations need to know about hybrid and omni-channel events.