State of Association Marketing: Changes and Trends from 2020
How has the pandemic shifted associations' marketing priorities? What changes will have a lasting impact? Read on for an overview of Feathr's industry trends white paper.
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Engaging a New Audience: ISTAT Rising Executives
International Society of Transport Aircraft Trading (ISTAT) worked in partnership with Smithbucklin to launch new opportunities to engage the next generation of industry leaders.
Association Awards Programs: Making Them a Win-Win
Rather than viewing awards as just an annual task to be completed, associations should think about their awards programs as an opportunity to increase awareness and reputation.
Questions to Consider Before Hosting In-Person Events
With the recent availability of COVID-19 vaccines, the return of in-person events in 2021 may not be that far off. Now, the question is, “Is your organization ready?”
Association Education 2021: Time to Get Creative
If associations learned anything from the pandemic, it was that year-round learning and training programs delivered online can meet the needs of members and achieve revenue goals.
Pay Attention to Retention
You may not realize that there is a connection between member retention and engagement. Here are four suggestions for shoring up your organization’s retention game.
A Look at SIGGRAPH 2020
Taking a multi-industry, global show that attracts more than 18,000 participants annually—when held in-person, that is—and moving it virtual is no small feat.
Why Interest in Virtual Events is Waning — and What to Do About It
Your next virtual event must overcome some major obstacles. 360 Live Media's Don Neal reveals three new approaches for getting and keeping the attention of a virtual audience.
6 Association Lessons for 2021
In 2021, association leaders must shift their perspective to long-term recovery and rebound. Here’s a look at some of the lessons learned in 2020.