Smithbucklin | Association Professional Services & Management

Why KPIs Are Key to Virtual and Hybrid Events

Improving your events and delivering return on investment (ROI) will help increase the value of events to your organization. With this in mind, it’s important for associations to understand...

How to Engage Your Audience at Association Events

The competition for your participant’s attention at live events is fierce. Here are tips to make sure your attendees are fully engaged in your sessions instead of their phone screens.

5 More Ways to Prepare Your Events for the New Next

Here’s how to prepare your event for “the new next” and smoothly transition your attendees from a virtual setting back to an in-person experience.

Online, In-Person — Why Not Both?

In the wake of COVID-19, associations made a quick shift to virtual events. Here’s how we helped our clients navigate and what associations can expect to see with hybrid events.

How to Build an Event Crystal Ball

The world of events is ever-changing. Here are four tips to help prepare and strategize for the unpredictable future of events.

Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design.

New In-Person Event Recharges Aviation Industry

The International Society of Transport Aircraft Trading (ISTAT) Miami Conclave event exceeded expectations and reconnected with its members in a safe environment.

Three Ways Your Association Can Produce More Videos

The value of video is unmatched and has always been a key component of association marketing. Here are three (easy) ways associations can incorporate more videos.