Smithbucklin | Association Professional Services & Management

How to Build an Event Crystal Ball

The world of events is ever-changing. Here are four tips to help prepare and strategize for the unpredictable future of events.

Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design.

New In-Person Event Recharges Aviation Industry

The International Society of Transport Aircraft Trading (ISTAT) Miami Conclave event exceeded expectations and reconnected with its members in a safe environment.

Three Ways Your Association Can Produce More Videos

The value of video is unmatched and has always been a key component of association marketing. Here are three (easy) ways associations can incorporate more videos.

Increase Interactivity at Events with Customized Agendas

The Vacation Rental Management Association (VRMA) worked with Smithbucklin to implement changes to a virtual conference that made the event more interactive, dynamic, and collaborative.