Smithbucklin | Association Professional Services & Management

Building Trust and Protecting Association Reputations

Both online and off, building trust and reputation starts with strategic communications and crisis preparedness.

How One Association Raised Member Engagement and Awareness for Cancer

Awareness campaigns can be an influential way to help raise public interest, educate a community, and combat serious health issues.

Identifying Engaged Members: A Systematic Approach

The most engaged members are those who renew year after year, refer others, and view their membership as an invaluable resource. But how does an association identify and measure member engagement?

Digital Strategies to Extend In-Person Events

Extend the value of events long after the last registered attendee has left through digital content, which can range from keynote recordings, panel sessions, or even networking events.

Is Your Association Ready to Offer Credentialing?

A strong understanding of your association’s membership, mixed with a willingness to play the long game, can lead to credentialing success.

Women’s Group Advances Female Representation

Battery Council International’s (BCI) women’s group is quickly advancing the representation of women in the male-dominated battery industry.

New In-Person Event Recharges Aviation Industry

The International Society of Transport Aircraft Trading (ISTAT) Miami Conclave event exceeded expectations and reconnected with its members in a safe environment.

Three Ways Your Association Can Produce More Videos

The value of video is unmatched and has always been a key component of association marketing. Here are three (easy) ways associations can incorporate more videos.

State of Association Marketing: Changes and Trends from 2020

How has the pandemic shifted associations' marketing priorities? What changes will have a lasting impact? Read on for an overview of Feathr's industry trends white paper.