Women’s Group Advances Female Representation
Battery Council International’s (BCI) women’s group is quickly advancing the representation of women in the male-dominated battery industry.
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Career Assessment Attracts New Members
The International Association of Business Communicators (IABC) developed an online career assessment that attracts new members and engages current members.
Canceled Convention Results in New Member Services
After a canceled convention, the Bank Insurance & Securities Association (BISA) provided its members with perks such as membership upgrades, networking opportunities, and more.
New In-Person Event Recharges Aviation Industry
The International Society of Transport Aircraft Trading (ISTAT) Miami Conclave event exceeded expectations and reconnected with its members in a safe environment.
Three Ways Your Association Can Produce More Videos
The value of video is unmatched and has always been a key component of association marketing. Here are three (easy) ways associations can incorporate more videos.
Why Young Professionals Should Be Your Next Investment
Now is the time for associations to rethink what it means to be a member and create new ways for young professionals to engage. Here are five changes to consider.
State of Association Marketing: Changes and Trends from 2020
How has the pandemic shifted associations' marketing priorities? What changes will have a lasting impact? Read on for an overview of Feathr's industry trends white paper.
Engaging a New Audience: ISTAT Rising Executives
International Society of Transport Aircraft Trading (ISTAT) worked in partnership with Smithbucklin to launch new opportunities to engage the next generation of industry leaders.
Association Education 2021: Time to Get Creative
If associations learned anything from the pandemic, it was that year-round learning and training programs delivered online can meet the needs of members and achieve revenue goals.