Events
Events provide critical revenue, brand, and educational opportunities for associations, societies, and the communities they create and empower.
Report Recommends Innovation in Event Design
New research is challenging meeting planners to make their events more personalized, inclusive, and playful.
READ MORE
Creating Empathetic Events
Use empathetic journey mapping to create a high-value attendee experience.
A Masterclass on Audience-Centered Design
Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee experiences.
Support Mental Health Needs at Your Next Event
My Experience Starting a Career in Associations
Hear one employee’s experience in starting a career in associations at Smithbucklin.
Cross-team Collaboration — The Most Overlooked Event Strategy
Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.
Digital Strategies to Extend In-Person Events
Extend the value of events long after the last registered attendee has left through digital content, which can range from keynote recordings, panel sessions, or even networking events.
Why KPIs Are Key to Virtual and Hybrid Events
How to Engage Your Audience at Association Events
The competition for your participant’s attention at live events is fierce. Here are tips to make sure your attendees are fully engaged in your sessions instead of their phone screens.