Events
Events provide critical revenue, brand, and educational opportunities for associations, societies, and the communities they create and empower.
Report Recommends Innovation in Event Design
New research is challenging meeting planners to make their events more personalized, inclusive, and playful.
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Creating Empathetic Events
Use empathetic journey mapping to create a high-value attendee experience.
A Masterclass on Audience-Centered Design
Fostering a culture of innovation and iteration surrounding your organization’s events and trade shows can help create positive attendee experiences.
New Event Strategies for a New World
Support Mental Health Needs at Your Next Event
My Experience Starting a Career in Associations
Hear one employee’s experience in starting a career in associations at Smithbucklin.
5 Event Takeaways from PCMA Convening Leaders
We can’t think of a better way to improve your event strategy than attending events yourself. Read five event takeaways from PCMA Convening Leaders.
Cross-team Collaboration — The Most Overlooked Event Strategy
Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.
Digital Strategies to Extend In-Person Events
Extend the value of events long after the last registered attendee has left through digital content, which can range from keynote recordings, panel sessions, or even networking events.