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Smithbucklin Announces Executive Changes

Transitions Deepen Smithbucklin’s Commitment to Meet the Evolving Needs of Associations 

Dec. 15, 2021

Smithbucklin announced today changes to its company’s executive leadership team. Effective Jan. 1, 2022, Don Neal, founder and CEO of 360 Live Media, the experience design, marketing and event-focused agency acquired by Smithbucklin in 2018, will assume the newly created role of chief strategy officer, Smithbucklin. In this role, Neal will focus on growth strategies for Smithbucklin, its association clients, and enterprise thought leadership. Also effective Jan. 1, 2022, Jack Macleod, current chief growth officer of 360 Live Media, a role he has held since 2019, will assume the role of president, 360 Live Media, succeeding Neal. 

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