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Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

Forming and Launching a New Initiative in the Security & Safety Industry

Collaboration can lead to great things – especially successful global initiatives. Inventures collaborated with multiple companies to produce the Open Security & Safety Alliance (OSSA).

The Importance of Your Association’s Social Media Voice

It's important to cultivate an identifiable voice on social media that's specific to your brand. Here's how National Paper Trade Association (NPTA) developed a unique voice.

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design.

5 Reasons Every Association Needs a Graphic Designer

Graphic designers play a vital role for associations. Here are five reasons you should have a graphic designer on your team.

Your Guide to Choosing an App for Your Next Event

It's important to select the right mobile app to enhance an event. Here are the key features you should look for in a post-pandemic event app.

Skills Every Association Professional Should Have

The skillsets needed for association professionals to succeed in furthering the missions of organizations have changed. Here are five skills that are crucial for association professionals.

Finding the Silver Lining: Pandemic Leadership Lessons

Five Smithbucklin executive directors reflect on the past 18 months and share their most valuable takeaways and how they will carry the lessons learned with them in the years to come.

Building Your Brand: It’s Not Just a Logo

A logo is much more than a symbol or icon; it is the visual form of an organization’s brand. An effective logo should evoke an understanding and recognition.