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An Expert Lesson on Storytelling

An Expert Lesson on Storytelling

Meaningful storytelling is key to a successful event. Here's how to appeal to your audiences' senses and keep them on the edge of their seats.

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Sponsorship Program Fuels Trade Association’s Educational Investments

Sponsorship Program Fuels Trade Association’s Educational Investments

The North American Building Material Distribution Association (NBMDA) designed a new sponsorship program that generates revenue for education programs.  

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The Importance of Investing in Industry Intelligence

The Importance of Investing in Industry Intelligence

One association's decision to focus on industry intelligence and key data reports has resulted in a strong advantage against competitors.

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Flexible Workshop for Scientific Community Drives Revenue

Flexible Workshop for Scientific Community Drives Revenue

The International Society for the Study of Xenobiotics (ISSX) had to rethink its in-person workshop, resulting in a virtual workshop that brought in high revenue and registration numbers.

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Forming and Launching a New Initiative in the Security & Safety Industry

Forming and Launching a New Initiative in the Security & Safety Industry

Collaboration can lead to great things – especially successful global initiatives. Inventures collaborated with multiple companies to produce the Open Security & Safety Alliance (OSSA).

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The Importance of Your Association’s Social Media Voice

The Importance of Your Association’s Social Media Voice

It's important to cultivate an identifiable voice on social media that's specific to your brand. Here's how National Paper Trade Association (NPTA) developed a unique voice. 

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3 Tips for Engaging Audiences: Lessons from Retail and the Stage

3 Tips for Engaging Audiences: Lessons from Retail and the Stage

Audiences aren’t one-size-fits-all – and event design and delivery aren't either. Follow these three specific rules of audience-centered design. 

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5 Reasons Every Association Needs a Graphic Designer

5 Reasons Every Association Needs a Graphic Designer

Graphic designers play a vital role for associations. Here are five reasons you should have a graphic designer on your team. 

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Your Guide to Choosing an App for Your Next Event

Your Guide to Choosing an App for Your Next Event

It's important to select the right mobile app to enhance an event. Here are the key features you should look for in a post-pandemic event app.

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smithbucklin

CHICAGO 1.800.539.9740
330 N. Wabash Ave., Suite 2000
Chicago, IL 60611

WASHINGTON, D.C. 1.800.539.9740
2001 K Street, NW, 3rd Floor North
Washington, DC 20006
Corner of L and 20th Street, NW

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